The ZODIAC MARINE & POOL Group was looking to reaffirm the positioning of its Recreational sector, represented by ZODIAC INTERNATIONAL, particularly thanks to a strong and distinctive corporate identity. With a distribution network of more than 1,600 sales outlets throughout the world in more than 90 countries, Zodiac International is the world leader in the field of semi-rigid and inflatable boats.
A new logo to reaffirm the positioning of the brand
The new logo reflects the dynamics and spirit of renewal which characterize the activities of Zodiac International.
The choice of blue for the logo reaffirms the brand's links with the maritime world. The lines of logo remain consistent with the legendary Z, while giving it a new lease of life, thereby expressing the new, strategic direction taken by the company.
The last few months have seen the complete renewal of our range of semi-rigid boats, the improvement of the services provided by the company and improved communications. This new Zodiac® logo therefore reflects the dynamic results the company has been enjoying for several years. It will be used on all communication media.
A reminder of the fundamental values of the ZODIAC® brand
The new Zodiac® logo provides the opportunity to reaffirm the fundamental values of the brand: Quality, Safety, Confidence, Adventure.
Quality has always been a primary focus for Zodiac® and has made our boats famous. Each component in our boats is subjected to laboratory testing and after-sales service is available in 90 countries which allows all our customers to sail in the four corners of the world, with complete peace of mind.
Designed to withstand all conditions at sea, Zodiac® boats offer unparalleled safety which has greatly contributed to the success of the brand for more than 70 years.
The reliability of Zodiac® boats has enabled the brand to gain the trust of its customers and their families over the years, creating entire generations of passionate boating enthusiasts attached to the values of Zodiac® and its products.
Because putting to sea in a Zodiac® boat is to love the unexpected, the force of the elements, the power of the sea, etc. Seeking adventure in all weathers with peace of mind.
The new corporate identity for Zodiac International will, at first, be available on the new N-ZO range (N-ZO 600 and N-ZO 680) then displayed on all our products and communication media from October 2012.